The Evolution of North Conway’s Short-Term Rental Market: Then vs. Now

North Conway, NH, has long been a favorite destination for outdoor enthusiasts, leaf peepers, and winter sports lovers. With its stunning mountain landscapes, charming small-town feel, and access to year-round adventure, it’s no surprise that the short-term rental (STR) market here has been a strong investment opportunity. But how has this market evolved over the last five years? Is it still profitable, or have market adjustments changed the game? Let’s take a look at the numbers and trends shaping North Conway’s STR industry.

Short-Term Rental Growth: Then vs. Now

Over the past five years, the STR market in North Conway has seen significant expansion. As of early 2025, there are approximately 705 active STR listings, a 3% increase from the previous year. This steady growth reflects ongoing demand from visitors seeking alternatives to traditional hotels. The region’s strong tourism sector, driven by attractions like the White Mountains and Mount Washington, continues to fuel rental demand.

One of the biggest shifts has been in occupancy rates. In 2020, many vacation rental owners faced challenges due to travel restrictions. However, fast-forward to 2025, and the average occupancy rate has risen to 45%, marking a 4% increase from the previous year. This suggests that demand remains strong, particularly in peak seasons.

How Profitable Are STRs Today?

For investors and homeowners considering short-term rentals, profitability is key. The numbers suggest that North Conway remains a solid STR investment market:

• Average Daily Rate (ADR): Up 3% to $391 per night

• Annual Revenue per Listing: Increased by 3% to $37,540

• Property Values: The median home value in Conway sits at $590,924 as of December 2024

• Median Long-Term Rent: $2,200/month (an 11% increase from national averages)

With both rental income and property values on the rise, North Conway continues to offer strong returns for short-term rental owners.

Market Challenges & Opportunities

While STRs in North Conway are thriving, the market isn’t without its challenges. Local discussions around short-term rental regulations have gained momentum in recent years. Some proposed regulations include licensing programs and building code inspections to ensure compliance with local laws. While these regulations have yet to be fully implemented, investors should keep an eye on potential changes that could impact STR operations.

That said, the growth in property values and rental rates signals ongoing investor confidence. The key to maximizing success in this market is strategic pricing, top-notch guest experiences, and optimizing bookings during peak tourism seasons.

Is Now the Time to Invest?

The numbers don’t lie—North Conway’s STR market remains strong despite market adjustments over the past five years. With increased occupancy rates, growing property values, and a steady stream of visitors, short-term rentals continue to be a profitable investment. However, as with any real estate venture, success depends on market knowledge, adaptability, and compliance with local regulations.

If you’re considering buying a vacation rental in North Conway, now is a great time to explore your options. Whether you’re looking for an income-generating property or a personal getaway that pays for itself, the right property could be a game-changer.

Looking for expert insight into North Conway’s real estate market? Let’s connect and find the perfect investment for you!

Call/text  Chellsey today, your vacation rental specialist 603-489-3454